Killin' It Amongst A Facebook Campaign: Snapknot Instance Study

As the economic scheme forces minor businesses to create produce on express resources together with purpose out-of-the-box marketing, social media has emerged every bit a powerful low-cost marketing tool. Last calendar week I had the honor of speaking with Mike Rheaume, co-founder of SnapKnot – 1 of today’s fastest growing photography websites. Mike shared his insight into successful social media marketing together with gave me a novel appreciation for leveraging the ability of social to grow your business.

SnapKnot is an online platform that matches engaged couples with marriage photographers inward their local expanse together with cost range. The site, featured on TechCrunch before this year, has seen explosive growth thank you lot to the proper purpose of social media.

It’s a Contest
In improver to coming together a specific marketplace position need, SnapKnot has done an amazing chore of leveraging social media to accomplish pregnant growth. And it all began thank you lot to a Boston-area startup named SocialContests that designed a Facebook challenger designed to exponentially increment followers. SnapKnot encouraged participation alongside photographers yesteryear offering a $3,000 photographic boob tube camera to 1 lucky winner together with promoting the challenger via their website, online media partners, together with electronic mail list.

The Facebook contest, which took identify over a iii calendar month period, had a forthwith together with dramatic behave upon on follower count. Snapknot saw a to a greater extent than than 700% jump, at nowadays boasting to a greater extent than than 79,000 fans. More importantly, these followers convey translated into increased revenue through novel membership subscriptions together with prospective leads on the marriage photography website.


More than a Contest
One of the most impressive aspects of this representative written report does non come upwardly from the utilization of social media itself, but the well-executed marketing plan behind the challenger itself. There are a few things that SnapKnot did extremely good with challenger partner SocialContests to ensure a positive furnish on their contest:

1. Incentives for a specific audience. SnapKnot knows their customers extremely well. As such, they didn't merely offering whatever type of photographic boob tube camera for the challenger but 1 that was highly valued alongside professional person photographers. By agreement the audience together with providing a production that was sought after, SnapKnot showed their noesis together with expertise spell creating a truthful incentive for their audience.

2. Capturing data from users. Not exclusively did the challenger encourage users to locomote fans of the marriage photography site, it also required advert together with electronic mail address every bit good every bit a qualifying inquiry to survive answered for participation. Building a solid listing is 1 of the most powerful tools inward whatever marketing arsenal, specially when integrated with a drip marketing plan that moves individuals through a buy conclusion procedure leading to interest, desire, together with purchase.

3. Leverage the ability of social. Offering a slap-up incentive for piddling cost (name together with email) SnapKnot realized that much of their success would come upwardly from tapping social networks of photographers who they commonly could non reach. Through a challenger sharing feature, many photographers learned virtually the challenger through social shares together with emails from their friends.

By applying a release of effective marketing strategies, SnapKnot was able to gain momentum for their challenger together with their brand. If you lot never idea social could give you lot the boost you lot needed to kick-start a crusade or grow your pipeline, mean value again. Given the cash-strapped the world of minor businesses together with start-ups, I mean value SnapKnot’s purpose of a Facebook challenger to get upwardly their build together with drive ROI was zilch brusque of genius. Influenza A virus subtype H5N1 well-executed challenger or social strategy tin give the axe survive the unlike betwixt turn a profit together with failure.

If you lot haven’t considered contests every bit business office of your marketing strategy, I encourage you lot to acquire to a greater extent than virtually Facebook related contests together with decide how you lot tin give the axe leverage them for your ain business.

If you’re interested inward learning to a greater extent than virtually SnapKnot, or would similar to acquire to a greater extent than virtually their social engagement, visit SnapKnot Facebook Page.

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