How Psychology Drove Unopen To Of 2013’S Elevation X Videos To The Top

YouTube lately revealed the top 10 viral videos of 2013. Since marketing videos are my business, hither is a critique iv of them to laissez passer on you lot an stance of how the psychology of sharing helped them accomplish the top. 

#4 Miley Cyrus - Wrecking Ball (Chatroulette Version) yesteryear Steve Kardynal

• Humor

This takes Tom Cruise dancing inwards his underwear inwards Risky Business to a whole novel level. The scraggly beard together with super tight tighty whities shipping us over the exceed equally he gyrates on the couch together with hangs from an inflatable wrecking ball. And singing along to Miley Cyrus is way funnier than to Bob Seger. Hilarious.

• Public

The raw authenticity from the guy’s webcam makes us experience similar we’ve accidentally dropped inwards on the incorrect conference telephone telephone – rattling wrong. And seeing existent people inwards the left pane experiencing the video lends credibility; merely similar a sit-com laugh-track, their laughter causes us to laugh. 

• Unexpectedness

Seeing a grown human being dancing inwards his underwear, licking a hammer together with swinging on a safe ball hanging from a rope is shocking, to country the least.

#6 Volvo Trucks “Live test” 

• Awe

A guy (an old guy at that!) doing the splits betwixt 2 large semi trucks travelling backwards is highly unusual, dangerous, together with awesome. While it may take away maintain been faked (even though the makers swear it isn’t), the drama that Volvo manufactured is real. Judging from the comments, it was faked but that didn’t look to halt millions from sharing it.

• Celebrity

Unfortunately for Volvo, I’m afraid using Jean-Claude Van Damme for this spectacle discounts the possibility that it’s real. How old is the guy anyway? Using mortal to a greater extent than nimble, such equally an acrobat from Cirque du Soleil, powerfulness take away maintain made it to a greater extent than believable. Plus, he’s been out of circulation for thence long I don’t intend his inclusion provides much of a boost. 

• Unexpectedness

For those who intend such a stunt is possible, this is genuinely mind-blowing. People powerfulness examine it for prove of a light-green hide downwards the road. But the immediate touching on is genuinely incredible. 

Additional note: Given that this video is from a major truck manufacturer, the virality was most probable boosted amongst advertising. The fellowship doesn’t laissez passer on whatsoever stats on how much coin they spent to promote it thence nosotros don’t know sure how viral it actually was. Perhaps a modest budget was devoted to acquire the word out together with then it took off on it’s own.

#7 YOLO (feat. Adam Levine & Kendrick Lamar)

• Celebrity

Adam Levine together with Kendrick Lamar are both serious A-list musical talent thence nosotros sit down upwardly together with accept notice. We wouldn’t dearest this video nearly equally much equally nosotros practice were it non for the performers who deliver it.

• Humor

Wearing ear protection inwards a nightclub is merely the firstly of a hysterical poke at trying to curb youthful indiscretion. Don’t always travel, merely alive inwards a titanium bomb shelter. In fact, brand a titanium adapt inwards representative a pianoforte falls on you. Great stuff.

• Tastemakers

Adam Levine, Kendrick Lamar, together with Andy Samberg probable aided the initial distribution using their ain social networks. And it originally aired on Sabbatum Night Live thence millions saw it earlier it hitting the web.

• Unexpectedness

Adam Levine together with Kendrick Lamar advising immature adults to live careful is merely equally unexpected (and funny) equally Christopher Walken needing to listen to a greater extent than cowbell.

#8 Telekinetic Coffee Shop Surprise

• Awe

Seeing a immature lady slamming a grown human being upwardly against the wall using her telekinetic powers leaves a lasting impression. Even better, the awe nosotros experience upon seeing the expressions on the uninformed is fifty-fifty to a greater extent than powerful.

• Humor

Even though Candid Camera pioneered the concept to a greater extent than than threescore years ago, this clever video shows that hidden photographic idiot box camera stunts tin laissez passer on the sack nonetheless work. We savour existence inwards on the secret, together with dearest to express joy at the miserable sucker who isn’t.

• Story

Even though the 2 are non perfectly intertwined, telling friends most the video easily parlays into a give-and-take most the sponsoring product, the film Carrie.

Additional note: Given that this video is from a major film studio, the virality was most probable boosted amongst advertising. The fellowship doesn’t laissez passer on whatsoever stats on how much coin they spent to promote it thence nosotros don’t know sure how viral it actually was. Perhaps a modest budget was devoted to acquire the word out together with then it took off on it’s own. 

Were these videos merely lucky? Hardly. Thanks to groundbreaking research, nosotros at 1 time know that getting something to acquire viral takes much to a greater extent than than mere luck. There are several traits that companies tin laissez passer on the sack bake into their marketing content to leverage the psychology of sharing. And nosotros also know that socialized content tin laissez passer on the sack deliver far amend client hateful solar daytime of the month than advertising. To larn to a greater extent than most the psychology of sharing, view InterplayAgency.com.

Special thank you lot to Dan Clark for today's post. Dan Clark is the possessor together with Creative Director of Interplay Agency, a leading content marketing consultancy based inwards the San Francisco Bay Area. Contact data below:

InterplayAgency.com  

@InterplayAgent  

http://www.linkedin.com/in/kdanclark

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