How Much Content Is Enough?

I've been doing a ton of reading on Content Marketing.  Ever since the Google Penguin update (yeah, Panda too), I'm seeing to a greater extent than data virtually content marketing.  Essentially, the thought is to practise unique, lineament content for your blogs, websites, etc.  And I locomote it, content is even too thence king.  But what is lineament content?

Content is no longer a unproblematic article that covers a topic inward your niche, I remember its to a greater extent than than that.. it has to be!  Quality content uses all types of media too packages it inward unlike ways for a item audience.  Here are merely a few pieces of "content" yous should consider.

--Articles
--Videos
--Images
--Customer Reviews
--Local Company Profiles
--Press Releases
--Infographics
--Social Media Updates
--White Papers

Think beyond the written word.  Technology has afforded us the mightiness to practise meaningful content for our audiences inward unlike shapes too formats.

I remember the companies that volition succeed inward this content starved generation cause got to hold out masters inward repackaging.  No i inward their correct hear has all of the necessary resources to proceed pumping out content later content.  And truthfully, content marketing doesn't e'er locomote that way.

Repackaging
To succeed, yous require to remember virtually packaging too repackaging lineament content i time again too again.  This tin hand notice hold out done inward a linear fashion too fewer resources.  For example, giving a presentation tin hand notice create a transcript, video, too slides to hold out uploaded to slide share.  You tin hand notice fifty-fifty tweet virtually your presentation or postal service it to Facebook.  The fundamental is repackaging.

Repackaging tin hand notice cause got many forms.  Do yous cause got a strategy inward house to repackage your content?  Probably not.  I know that I'm merely thinking virtually it myself based on approximately of the complexities associated amongst content distribution.  For example, I used to brand all of my social updates via Twitter which was attached to my Facebook too LinkedIn accounts.  Now that a social separation has occurred too at that spot are many novel social sites online, its vital to explore novel options (ex: Hootsuite).

Audience
The companies too websites that succeed inward engaging their audience too win organic search volition hold out masters inward producing lineament content their audience wants too producing inward multiple formats.  This doesn't hateful that yous require to take in out novel content yesteryear the infinitesimal but yous practise require unlike avenues to portion your content.

You may notice a few channels that locomote best.  Think virtually how yous tin hand notice promote your content i time it's produced too portion that content across each channel.  You may hold out surprised how rapidly yous tin hand notice spread your content if you've considered all the possibilities at your disposal.

Share your thoughts on producing too distributing lineament content inward the comments section...

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