15 Meshing Marketing Stats Of 2013

Creating a unique in addition to compelling content marketing crusade is becoming increasingly of import for modern brands that promise to distinguish themselves. With social media, high-speed Internet in addition to mobile devices reaching a larger audience all the time, we’re witnessing a epitome shift inward the means that products in addition to services are marketed.

Below are xv marketing statistics from the yesteryear year. Some mightiness surprise you, piece others mightiness endure familiar from previous years

1. The outsourcing of content marketing is becoming increasingly common: 62% of companies at in i lawsuit accept component inward the practice, which represents a 7% increase from final year.

2. The sum of coin spent on online content marketing accounts for more than i quarter of the average marketing budget.

3. 72% of shoppers at in i lawsuit trust reviews posted online at to the lowest degree every bit much every bit they trust personal recommendations from friends in addition to family.

4. It’s at in i lawsuit estimated that virtually 44% of online shoppers use a search engine to commence the shopping process.

5. When it comes to the frequency of posting, marketers come across diminishing returns: a build that posts twice per solar daytime receives alone 57% every bit many Likes every bit it would conduct keep if they posted alone in i lawsuit per day.

6. It is estimated that by the yr 2016, to a greater extent than than one-half of all the coin spent inward the retail sector volition conduct keep been influenced yesteryear the spider web inward i means or another.

7. Over the class of the average week, fewer than 0.5% of Facebook users volition actively engage amongst their favorite brands. This handily confirms how of import it is for brands to render the correct kinds of content to their audience.

8. 20% of Facebook users conduct keep reported purchasing a production or service afterwards seeing an promotion or comment virtually it on the site. Facebook’s targeted ads conduct keep gotten a lot of hate, precisely their success charge per unit of measurement continues to climb.

9. The average fellowship alone responds to virtually 30% of feedback provided yesteryear fans using social media. This is to a greater extent than than a lilliputian flake dispiriting, considering that social media is meant to endure a conversation rather than a one-way street.

10. 91% of adult Internet users written report using social media websites on a regular basis. In other words, it’s move a nearly inextricable component of our culture.

11. Blogs render the average brand’s website amongst 97% to a greater extent than indexed links in addition to a stunning 434% to a greater extent than indexed pages. If you lot don’t conduct keep a weblog yet, at in i lawsuit is the time.

12. Smartphones at in i lawsuit delineate of piece of occupation concern human relationship for to a greater extent than in addition to to a greater extent than online shopping: 64% of smartphone owners at in i lawsuit utilisation mobile devices to build purchases online.

13. In an average month, YouTube users lookout a full of about 3 billion hours of video. This confirms how useful it tin flame endure for brands to plough their Channels into a destination.

14. Of all smartphone users, 73% written report using apps at to the lowest degree in i lawsuit per day to access their favorite social media sites.

15. Of all the accounts on social media websites, about 40% of them are spam. 

Special cheers to Alicia Lawrence for today's invitee post.  Alicia is a content coordinator for an SEO in addition to spider web evolution company in addition to blogs inward her complimentary fourth dimension at MarCom Land. Her piece of occupation has been published yesteryear the Association for Business Communication, Yahoo! Small Business, in addition to Spin Sucks. 

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