Google Fiber: The Side Past Times Side Alter Inwards Marketing Technology

Techcrunch of late featured an article that mentions the exam Google has been running on a express scale amongst Google Fiber.  The get-go fourth dimension I read nearly Google entry into the cable market, I got a knot inward my stomach.  Personally it's a picayune likewise "big brother" for me, but the fact that they are able to transmit information almost 100 times faster than what nosotros pick out forthwith was pretty exciting to state the least.  Now the coverage has moved from speed together with clarity to programming.

The most recent article from Techcrunch says, "When Google get-go announced the details of its Kansas City fiber rollout, 1 of the knocks against it was that its channel lineup was a picayune thin. While it had struck deals to convey video subscribers to a greater extent than than 116 channels, at the fourth dimension of its announcement, it was missing to a greater extent than or less notable channels — materials similar ESPN, Disney, AMC, TBS, TNT, together with HBO.

Today, Google announced it has also added content from Time Warner’s Turner Broadcasting. The Turner bargain volition render channels similar Boomerang, Cartoon Network, CNN, CNN en Español, CNN International, HLN, hTV, infinito, TBS, TCM: Turner Classic Movies, TNT, together with truTV. That brings Google almost on the same playing plain amongst other distributors.  Currently Google is charging 1 hundred together with xx bucks a calendar month for TV together with 1Gbps broadband which is inline amongst other offerings."

This shift, inward my catch agency a twain of things.  The get-go is that the fiber itself, together with the fact that you'll endure able to flow shows, movies, data, etc. extremely fast is no longer the marketing objective.  Rather, Google is going later a greater portion of eyeballs offline.  Think nearly it.  If they pick out your attending for advertising online together with offline, they non alone generate billions more, but they ain the consumer.

I don't know nearly you lot but this type of strategy makes me uncomfortable.  Knowing that information together with other types of zeros together with ones tin forcefulness out endure transmitted faster together with inward greater quantity is plenty for impatient individuals similar myself.  However, taking a greater portion of my fourth dimension - at operate or play - is purely 1 sided.

If Google wants to ain to a greater extent than of my time, they postulate to render something of value.  Will they larn my viewing habits together with skip commercials?  I hollo upwardly not.  Unfortunately its yet all nearly the advertising.  What practice you lot think?  Will marketing modify based on this type of enhancement or are nosotros only seeing to a greater extent than of the same?

Share this post