3 Things Marketers Tin Acquire From Governor Romney In Addition To President Obama

This is non a political article. Ant it isn't an article close who volition win the race for the White House during this year's presidential election. Nor is this an article close political policy, polling information or fifty-fifty hot-button social issues.  Rather, this is a shipping close what the campaigns tin shipping away learn marketers. No i has done to a greater extent than marketing inwards the final few months hence Governor Romney together with President Obama. We should definitely endure learning something from their campaigns.

The Presidential election is less than a calendar week away. The fourth dimension for Americans to select their leader is nearly at hand. The campaigns receive got churned out good over $1B worth of advertisements, videos, content together with branding. They receive got pounded each other, lauded their owned accomplishments, together with pandered to the American people. After this sprint of a campaign, the candidates tin shipping away directly encounter the complete line. They are sprinting downwards the homestretch inwards an examine to endure hired for the most powerful chore inwards the world.

What tin shipping away nosotros accept from their organizations to help ours?

1) Great Video

Have you lot seen the biographic videos produced past times the campaigns? If you lot haven't, hither is Governor Romney’s together with hither is President Obama’s.  They are both extraordinarily good done.

Also good done are the campaigns’ negative ads.

And, whether or non you lot similar all the negative crusade ads isn't the point. Studies exhibit that most people don't similar negative crusade ads. However, those ads exercise help win elections. The argue nosotros encounter them hence oft is because they work. And, incidentally, they are becoming to a greater extent than common, non less.

The bottom trouble is this: the ads are good done from a storytelling together with video perspective. They pack a ton of information into a xxx minute spot. They are shot well, narrated appropriately, together with are to a greater extent than often than non really 'slick' together with professional person looking. They don't hire amateurs to exercise their work. And they receive got skillful copywriters producing the content.

What to do

Now, you lot for certain can’t afford to pass coin similar the Presidential campaigns. However, you lot tin shipping away arrive at good idea out scripts, high character footage, together with fifty-fifty decent narration, on a shoestring.

2) Branding together with Recognition

You have, no doubt, seen the Obama campaign's sunrise logo or the big alphabetic character 'R' that denotes the Romney campaign. Both of these images receive got gained immediate mindshare. They are beautiful looking logos together with take away what the crusade is about.

More importantly, perhaps, the campaigns receive got maintained laid upwardly consistency. Many companies combat amongst this, swinging wildly from i branding concept to another. While the candidates may verbally swing dorsum together with forth together with stay inconsistent on the crusade trail, their branding has remained constant. Everything from the taglines, to the logos, to the visuals has been choreographed beautifully.

What to do

Get your branding figured out right now.  Some companies waste materials valuable fourth dimension together with resources either unsure of their branding, or branding incorrectly. How exercise you lot know if you're doing it wrong? Well, hither are a couplet of questions to inquire yourself to decide if your branding is clear:

-- If your customers were asked what your tagline is, could they nation you?

-- If your employees were asked to describe your logo, could they exercise it?

--Can whatever employee explicate what your companionship does AND why you lot exercise it amend than anyone else inwards 10 – xv seconds?

--Are you lot branding consistently?

3) Social Media

The campaigns don’t merely shipping materials to their respective Twitter accounts together with promise people volition read it. Rather, they genuinely engage amongst their social media audience. Both candidates receive got hosted Google+ Hangout sessions. Both tweet regularly. Both shipping images together with video. Both receive got their immediate families together with supporters role social media regularly.

Are the people closest to you—or fifty-fifty all your employee—using social media to spread the goodness give-and-take close your company?

The Obama crusade laid novel standards for social media marketing inwards 2008. And both campaigns are doing a non bad chore this year. The Obama crusade clearly had a built inwards social media engagement payoff coming into the race. But the Romney crusade has sought to mitigate that advantage. Both campaigns sympathise how critical social media marketing is. They try to tendency on Twitter, accrue 'Likes' on Facebook, together with +1s on their websites.

This should endure a valuable lesson for marketers everywhere.

What to do

I am ever stunned past times how reluctant employees are close getting involved inwards the social media efforts of the companionship they operate for. Companies similar Hubspot together with Marketo receive got xx to 25 employees on Twitter. They tweet regularly, construct their ain laid upwardly constantly, together with grow followers daily. These companies acquire it. We’re even hence working on it at LogMyCalls. Other companies combat to acquire anyone exterior of the marketing division to fifty-fifty shipping company-related things on their Facebook pages or exercise a Twitter account.

To remedy this executives at some companies become hence far every bit to inquire prospective employees during the interview process—for whatever position—if they are comfortable having diverse social media accounts together with sharing content on social media. 

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